Here's an interview with A-Trak from about a year ago explaining stuff like how he got his roots in hip-hop, the direction that he's moving in, and why. For those of you who aren't familiar with A-Trak, he won the DMC world championship at age 15, and he's currently the producer for Kid Sister. He toured with Kanye as his DJ for a few years, and I think he's still his DJ but I don't know because now Kanye is singing about this and that, and I don't know if he brings a DJ to his new style of shows. He might. Who knows? A-Trak's brother is Dave 1 from Chromeo.
Anyway, I think it's a good interview that shows how you can start as one thing and adapt it into something completely different while maintaining your roots and keeping it fresh.